As a suggestion I think that Kabam should ask for a preferred location at the moment a player join a community.
Especially for a Guild is not that easy to have a guild with people close to your time zone (USA) if most of the players are from Europe and Asia.
That big difference in time zones makes really hard to schedule and have enough people for a raid if you have a small guild.

Thank you for your consideration a this proposal

Valifonso