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Just for association with figures like Ye. It may seem unfair but it's actually right on the money. Consumers today have a renewed interest in the ethics and honesty of brands and can see right through businesses that claim to be ethical or on the "right side" of justice but choose to associate with controversial public figures who do the opposite. Of course, there is a difference between brands and their partners, but we know consumers are observing brands like Adidas, Balenciaga and Vogue very closely. Associations with public figures who have used racist, sexist, anti-semitic, transphobic and ableist language will be held accountable in the court of public opinion, and the consequences will be financial.
The best way to avoid the downfall of brands, their reputations and their profits is to be very choosy about who they partner with and be aware of the consequences that may result. Brands that have seen Ye's controversial approach to DEI and made conscious decisions to ignore Japan Phone Number List it now see their reputations tarnished with the memory of his anti-semitic comments and distasteful behavior. Related: 'Had to Cut Ties': Kanye West Breaks Silence on Adidas, Ye-Related Brands Fallout as Rapper Loses Billionaire Status Holding people accountable for harmful actions is key to changing behavior in DEI No public figure is immune to cancel culture.
In fact, cancel culture is how consumers, followers and others find justice when public figures misbehave or practice harmful speech. It's the broader population who seems to hold public figures accountable for their actions. On social media, the response to Ye's recent anti-semitic comments has been resounding. People from all walks of life and areas of influence condemn his comments and the result is, finally, the businesses, projects and partnerships he's built are crumbling. As painful as it is to see folks fall, sometimes hitting rock bottom and letting the rug be pulled out from underneath someone is the only way for them to learn the gravity of their actions.
The best way to avoid the downfall of brands, their reputations and their profits is to be very choosy about who they partner with and be aware of the consequences that may result. Brands that have seen Ye's controversial approach to DEI and made conscious decisions to ignore Japan Phone Number List it now see their reputations tarnished with the memory of his anti-semitic comments and distasteful behavior. Related: 'Had to Cut Ties': Kanye West Breaks Silence on Adidas, Ye-Related Brands Fallout as Rapper Loses Billionaire Status Holding people accountable for harmful actions is key to changing behavior in DEI No public figure is immune to cancel culture.
In fact, cancel culture is how consumers, followers and others find justice when public figures misbehave or practice harmful speech. It's the broader population who seems to hold public figures accountable for their actions. On social media, the response to Ye's recent anti-semitic comments has been resounding. People from all walks of life and areas of influence condemn his comments and the result is, finally, the businesses, projects and partnerships he's built are crumbling. As painful as it is to see folks fall, sometimes hitting rock bottom and letting the rug be pulled out from underneath someone is the only way for them to learn the gravity of their actions.
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