Something simple but will add extra to the game. Alliance points seemed a good idea wen it was released until the alliance shop became obselete, Part 2 season rewards focus on new alliances winning the rank, fact is same alliances win same rank prizes. Part 3 introducing something extra to work towards always increases activity because we all want the best alliance, Part 3.2 increase alliance limit and add something like additional attributes boosts like runes do for us but for alliance, part 3.3 alliance shop isnt very appealing and 50% of players do not even donste past alliance lvl 50 increase the cap give us something to log in for because calendar just isnt enough, part 4 add alliance points earnt into comps free comps and spend comps alli and XW does not matter aslong as they are worth trying for you will increase activity, throwing things at us to buy is for players who can afford it. You need to remember something your mith aint cheap, and very unappealing to new players, too late with old players were already disgusted by the price rise and only rich and desperate players buy mith anymore. Part 5 Let us know through in game banners and mail do both not just one some players miss a day or 2 and miss the banners so a mail for them is a godsend even if its useless MOST IMPORTANTLY PART 6 Work close with players from free, paid, new and old walks of hobbit and yourmoney making comps wont have to be so frequent because the dedicated players you already have that choose not to buy will get the ring back cuz its our precious not yours.